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Canadian Real Estate Investment Trust Implements Send Word Now's Emergency Notification Service

Canadian Real Estate Investment Trust Implements Send Word Now’s Emergency Notification Service

NEW YORK, NY, July 15, 2014 – Send Word Now, the leading innovator of critical communication services, including emergency notification and incident management, announced today the implementation of its award-winning Alerting Service by Canadian Real Estate Investment Trust (CREIT). Use of the Alerting Service will enable the Toronto-based organisation to communicate faster and more effectively in urgent situations, helping to ensure employee safety and continuity of operations 24x7x365.

CREIT is a real estate investment trust focused on accumulating and aggressively managing a portfolio of high-quality real estate assets, and delivering the benefits of real estate ownership to its unit-holders. The primary benefit sought by CREIT is a reliable and, over time, increasing monthly cash distribution. CREIT owns a diversified portfolio of retail, office and industrial properties, and is listed on the Toronto Stock Exchange (TSX) under the symbol REF.UN.

“With continued growth and a high profile in the Canadian marketplace, we needed an advanced communications solution to support our business continuity plan,” said Paul Wubbolts, CREIT’s IS Director. “Send Word Now is a highly available service that automates our manual call trees and contains up-to-date contact records, allowing us to rapidly notify personnel and tenants in response to potential business disruptions.”

Send Word Now, positioned as a ‘Leader’ in Gartner, Inc.’s Magic Quadrant for U.S. Emergency/Mass Notification Services, is the preferred notification service provider of more than 1,800 public and private sector organisations globally. Its Alerting Service, recently recognised by DRI International as the “Notification System of the Year,” is capable of transmitting tens of thousands of voice and text messages in minutes, all while gathering the feedback needed for rapid and sound decision making, and ultimately, business resilience.

CREIT will use Send Word Now to alert designated tenant contacts and mobilise employees in situations ranging from inclement weather to unplanned facility service disruption. In addition to the Alerting Service, CREIT will utilize SWN Desktop Alerting to send urgent messages as customisable, on-screen ‘pop-ups’ directly to networked computers.

“CREIT is a very welcome addition to our long and growing list of clients, particularly throughout Canada,” said Lorin Bristow, Senior Vice President, Marketing, for Send Word Now. “We consider CREIT an exemplary model for organisations considering the move from manual communication methods to emergency notification technology, and proudly share their commitment to employee safety and business resilience.”