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Send Word Now to Provide Emergency Notification Services to New York Road Runners During TCS New York City Marathon

Send Word Now to Provide Emergency Notification Services to New York Road Runners During TCS New York City Marathon

NEW YORK, NY, October 27, 2014 – Send Word Now, the leading worldwide innovator of critical communications technologies, announced today that it will provide emergency notification services to New York Road Runners (NYRR) during the TCS New York City Marathon on Sunday, November 2, 2014. The event marks the fifth year for Send Word Now to supply its award-winning Alerting Service to the group, assisting in providing for the safety and security of marathoners, spectators, sponsors and others along the 26.2-mile race.

Known for being the world’s premier community running organisation, New York Road Runners’ mission is to help and inspire people through running. Over the past 55+ years, the organisation has grown from a local running club to a global champion of the running movement, promoting numerous world-class events. The TCS New York City Marathon, the biggest and most popular marathon of all, stretches across five boroughs, attracts over 50,000 runners from around the world, and carries a prize purse totalling a guaranteed $705,000.

As with previous marathons, and in light of the Boston Marathon bombing in 2013, there are a multitude of visible security measures in place, as well as a number of behind-the-scenes security elements. Among them is Send Word Now’s Alerting Service, recognised by Gartner as a “Leader” in its most recent Magic Quadrant for U.S. emergency/mass notification services, and named “Notification System of the Year” by Disaster Recovery Institute International (DRII).

Send Word Now, which is used by more than 1,800 public and private sector organisations worldwide, provides fast, effective and multi-modal alerting during critical events, such as inclement weather and security threats. Notifications are communicated via voice and text, and recipient feedback is collected using the solution’s powerful Get Word Back feature. Common uses include emergency response team mobilisation, shelter-in-place alerting and evacuations.

“The safety of runners, spectators, volunteers, and staff throughout the course of the event has always been of highest priority,” said Peter Ciaccia, Chief Production Office of New York Road Runners and Technical Director of the TCS New York City Marathon. “Our goal is to ensure that we are implementing the needed safety and security measures, while causing minimal impact on everyone’s race-week experience.”

Among the many festivities planned during the week-long celebration are the NYRR Youth Jamboree Presented by Tata Consultancy Services, Poland Spring Marathon Kickoff (5M), NYRR Run with Champions event, Marathon Eve Dinner and the NYRR Dash to the Finish Line 5K.

“As a business headquartered in Manhattan, we are especially proud to serve the critical communications needs of the New York Road Runners during this world-renowned race,” said Lorin Bristow, Senior Vice President, Marketing, for Send Word Now. “We look forward to another safe, secure and successful event.”

About Send Word Now

Headquartered in New York City, Send Word Now is the leading innovator of on-demand alerting for crisis communication. The company’s easy-to-use, enterprise-class emergency notification solutions and mobile applications are used by businesses, government agencies, universities, and non-profit organisations worldwide, to ensure fast, effective, two-way communication when it is needed most.

Among its many accolades, Send Word Now was named a ‘Leader’ in Gartner, Inc.’s 2014 Magic Quadrant for U.S. Emergency/Mass Notification Services, and awarded “Notification System of the Year” by DRI International. The company also received the 2013 Small Business Achievement Award from the Department of Homeland Security for its work with the Federal Emergency Management Agency (FEMA).